Privacy Policy

1. Information We Collect

We collect various types of information to provide and improve our services to you, including but not limited to:

1.1 Personal Information – This includes information that can be used to identify you, either directly or indirectly:

  • Contact Information: such as your full name, email address, and phone number, provided by you when booking an appointment, contacting us, or signing up for marketing communications.
  • Booking History: details of your appointments, services received, and any specific preferences or requests you may have shared with us.

1.2 Payment Information – For services that require payment, we collect and process credit/debit card information through secure, third-party payment processors. We do not store your full payment card details on our servers.

1.3 Technical Information – We collect data about your visit to our website, including:

  • IP Address: to help us diagnose issues, administer our website, and analyze user trends.
  • Device and Browser Information: device type, operating system, browser type, and version.
  • Cookies and Tracking Information: we use cookies and similar tracking technologies to enhance your experience and monitor site usage. You may adjust your cookie settings through your browser.

1.4 Aggregated Data – We may also collect anonymized or aggregated data that cannot be used to identify you. This information is used solely to enhance the quality of our services and improve the user experience.

2. How We Use Your Information

The personal data we collect is used for the following purposes:

2.1 Service Provision – We use your information to process and manage your appointments, communicate with you about bookings, and personalize your experience with us based on your preferences and history.

2.2 Customer Support and Communication – We use your contact information to send important updates about our services, appointment reminders, and confirmations, and respond to your inquiries and feedback.

2.3 Marketing and Promotional Communications – With your consent, we may use your personal information to send you marketing materials, promotions, and beauty tips. You may unsubscribe from our communications at any time.

2.4 Website Improvement and Analytics – We analyze website usage to understand user behavior, improve functionality, and enhance our digital presence. We may use third-party analytics providers to collect this data on our behalf.

3. Sharing Your Information

We do not sell, trade, or rent your personal information to third parties. However, we may share your data with trusted third parties who help us provide services, such as:

3.1 Service Providers – We may share your data with third-party companies who provide services on our behalf, including:

  • Payment Processors: for the secure processing of financial transactions.
  • Email and Marketing Platforms: for the distribution of promotional emails and newsletters.
  • Analytics and Performance Tracking: such as Google Analytics, to monitor and analyze website traffic.

All third-party service providers are carefully selected to ensure they comply with applicable data protection laws and use your data solely for the purposes specified in this policy.

4. Data Retention and Security

We take the security of your data seriously and have implemented various measures to protect it, including encryption, secure servers, and restricted access. Your data is retained only as long as necessary to fulfill the purposes outlined in this policy or as required by law. When your information is no longer needed, we ensure it is safely deleted or anonymized.

5. Your Rights

Under GDPR, you have the following rights regarding your data:

  • Right to Access: You may request details of the personal data we hold about you.
  • Right to Rectification: You can request corrections to any inaccurate or incomplete information.
  • Right to Erasure: You may request the deletion of your data in certain circumstances.
  • Right to Restrict Processing: You can ask us to limit the processing of your data.
  • Right to Data Portability: You may request a copy of your data in a commonly used format.
  • Right to Object: You may object to the processing of your data for certain purposes, such as direct marketing.

To exercise any of these rights, please contact us at [email protected]. We will respond to your request following applicable law.

6. Cookies and Tracking Technologies

Our website uses cookies and similar technologies to improve user experience, analyze website performance, and deliver relevant advertisements. By using our website, you consent to the use of cookies. You can manage cookie preferences through your browser settings, which allows you to block or delete cookies if desired. Please note that disabling cookies may affect the functionality of our website.

For more details on the types of cookies we use and their purpose, please refer to our Cookie Policy.

7. International Transfers

As a UK-based company, we primarily process data within the European Economic Area (EEA). However, certain third-party service providers we use may be located outside the EEA. In such cases, we ensure that appropriate safeguards are in place to protect your data, as required by GDPR.

8. Changes to Our Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or for other operational reasons. We encourage you to review this page periodically for any updates. The effective date of the latest version is indicated at the top of this policy.

9. Contact Us

If you have any questions, concerns, or complaints about this Privacy Policy or our data practices, please contact us at:

So.Shell
Email: [email protected]
Address: 34 Marshall St, Carnaby, London W1F 7EU

This Privacy Policy has been prepared to comply with GDPR and reflects our commitment to protecting your privacy. Thank you for trusting us with your personal information.